Our custom corporate identity solution involves in-depth research and analysis by experienced brand specialists. At the root level we offer creative services such as:

Creative Brand Services		Fundamental Practices
Brand Identity Brand materials Advertising Creative Print Collateral Websites		Company Values & Beliefs Brand Strategy Design Copywriting Creative Direction

An in-depth telephonic interview between client and a brand specialist involving discussions on where the company is at, the market position (if the company has already been trading for some time), company values and more. At this stage we try to find out as much as possible about your company.

If required one of our brand specialists will visit your office for another brief interview and discussion. At this stage we try to find out as much as possible about your company and try to get to the soul of the company.

Our corporate identity team will then get to work on your project. This team will typically involve one or two brand specialists and/or lead designers. The team will start out by analyzing the company information that we get from the client. The main purpose at this stage to identify and distil the core company values and beliefs.

To create an effective corporate identity or brand it is very important to look at it from the perspective of company values and beliefs. A company might be selling a particular product or service today. This might change over a period of time. The corporate identity should therefore be independent of such changes and be able to carry the company brand forward rather than be subject to change as the product or service changes.

The corporate identity team will then conduct an in-depth research on the market or industry the client operates in. This includes general market trends in terms of how messages are being delivered to the target audience, the kind of identities the competition is putting forward and other factors.

This research will enable the team to come up with a market position analysis chart. This chart identifies the market position of the client and provides valuable information on how best to structure the brand strategy.

We then take all this information and through brain storming come up with engaging brand names, brand strategy, stunning corporate identity designs and corporate brand manuals.